Interactive Video Learning
What is Interactive Video Learning?
Advertising pioneer Frederick R. Barnard popularized the expression, “A picture is worth a thousand words,” back in 1921 when describing the power of images in advertising. So, if that’s the case, imagine how many words a video is worth—especially one you can interact with while it plays. It’s exponentially higher.
Think about the best way to educate and inform your employees. Do you think they’d respond better to written process descriptions that are thousands of words long? Or would they learn better from a video covering the same process offering interactive control, such as clickable areas, decision points, and feedback loops?
Interactive Video Training taps into many learners’ growing preference for engaging, interactive content that combines visual, auditory, and tactile learning styles—a preference created by the fact that most digital content they see daily incorporates dynamic elements. In short, interactivity makes this training approach particularly effective for “digital native” and “digital pioneer” employees.
The Interactive Video Learning Evolution
While Interactive Video Learning traces its roots to the 1960s and 1970s, significant advancements began with the emergence of digital technologies like CD-ROMs and interactive software in the 1980s and 1990s. Today, high-speed Internet and near-universal access to mobile devices make Interactive Video Learning more accessible to any learner, regardless of location.
What benefits do learners see when using Interactive Video Learning?
Higher Engagement
Interactive elements keep employees engaged and eliminate passive viewing.
Enhanced Understanding
Interactive videos can break down complex topics and content into smaller segments, allowing learners to review and demonstrate understanding as they cover a topic.
Increased Motivation
Incorporating gamification elements into interactive video learning invigorates and motivates learners to compete and complete lessons.
Uniform Training Experiences
Every employee receives the same quality of training on their schedule regardless of their geographic location.
Why should we use Interactive Video Learning?
Interactive Video learning solutions are particularly effective when an organization faces:
Employees with access to high-speed internet and an appropriate device (laptop, PC, or mobile device) can take the training according to their schedules.
Interactive Video Learning dramatically streamlines the onboarding process, actively engaging each employee and allowing them to control the speed at which they receive the content.
Interactive Video Learning allows learners to see and explore complex products and technologies in action and great detail, demonstrating understanding through interactive elements.
Allow your employees to progress through the training material at their preferred pace, slowing down or backtracking for especially complex topics. Controlling the pace allows them to consume content at the most comfortable rate.
Featured Case Study
Expedia Case Study
Impactful Customer Service Training
Expedia is an American online travel shopping company for consumer and small business travel.
Expedia needed to improve customer service skills for its call center agents that could provide them measurable performance in areas of customer service and destination knowledge. The need required an e-learning design and course interface with engaging scenarios and situations for learning about specific travel destinations that could be replicated.
After trusting Allen Interactions with their training needs, the results are staggering with large increases in destination sales knowledge and customer service:
63% increase in overall destination knowledge
56% increase in knowledge in hotels/attractions
42% increase of destination layout knowledge
42% increase in ability to answer customer questions
Is Interactive Video Learning right for our needs?
Allen Interactions knows from years of experience and research that every organization has to accommodate the different ways their employees learn. Interactive Video Learning is effective for organizations that must train employees on complex or technical topics, maintain high engagement levels with employees who prefer interactivity, and ensure consistent training quality, especially for remote and distributed teams. If your organization prioritizes engagement, retention, and democratized training opportunities, Interactive Video Learning is an excellent solution.
How can Allen Interactions help implement Interactive Video Learning?
Allen Interactions has led the interactive online training field for decades, developing new technologies and training methodologies along the way. Over that time, we’ve helped hundreds of organizations like yours use interactive training solutions to create workforces that excel in their roles, from front-line customer service to exceptional sales performance to mastery of industry-specific fundamentals.
As part of our growth as a customer-focused company, we have developed, refined, and proven a comprehensive process that ensures we understand your needs, develop needs-based and goal-driven learning solutions, and then implement them inside your organization, training staff so they can confidently and fearlessly manage the solution.
Customer Testimonials
Allen Interactions created an extremely engaging, interactive sales process course, with complex interactions between sales associates and customers. This pilot resulted in some incredible results!
Kenneth Gregson
Director Variable Operations Learning & Performance, AutoNation
Customer Testimonials
Adults are looking for untraditional learning experiences. Coupled with innovations in core business strategies within, we had the perfect moment to create a seamless experience for the independent sales force with Allen Interactions.
Kathryn Hunt-Siwald
Manager, Sales Education Materials & Strategic Education, Mary Kay
Customer Testimonials
By incorporating fun, engaging content into the Penn Foster online learning experience offered by schools like Penn Foster, we belive our students will be better able to retain the information, not only for their exams, but to apply in the workforce and entirety of their careers as medical professionals.
Dara Warn
Chief Operating Officer, Penn Foster Education Group
How can Allen Interactions help implement Interactive Video Learning?
30+
Years of Innovation
1300+
Clients Served
200K+
Custom Interactions
500+
Awards Received
Why Work with Allen Interactions?
Our clients often say that we understand training development better than any other company they’ve met. We take that as high praise, indeed. But, we know that choosing a partner you’ll entrust to develop your mission-critical training solution requires us to demonstrate, to you and your team’s satisfaction, that an Allen Interactions eLearning Program will meet or exceed your expectations.
We encourage you to ask us (and everyone on your radar) to demonstrate capabilities in these critical areas:
Lead with listening
How do they ensure they understand your needs?
Proven track record
Ask for their recent successes. Ask for their recent successes.
Ability to customize a program
Do they rely on predefined templates, or can they customize technology to meeting your unique requirements?
Technology agnostic
Do they focus on a single technology or work with many?
Scalable solutions
Request examples of their successful (and painless) growth.
Provide robust analytics
Ask them to show you current samples.
Exceptional user interfaces
Request demos for a firsthand experience.
Integration with your existing
Can they integrate with systems like HR, for example?
Support and training
How do they get you up and running and keep you there?
Quality, current, accurate, and
How do they ensure accuracy, and how can they update content?
Cost-effective with proven ROI
Request a financial analysis to demonstrate value.
Learn More About Allen Interactions