Sales Enablement Training
A self-made billionaire entrepreneur, Tom Golisano, said, “Nothing happens until someone sells something.” Another oft-quoted thought leader, Peter Drucker, refined the saying this way: “Everybody can stay home until someone makes a sale.”
What is Sales Enablement Training?
Sales training goes by many names and comes in many forms—delivered by thousands of companies. How many? In the neighborhood of 143,000 companies, according to a quick search. But today, the programs that consistently produce superior results employ sales enablement techniques. Sales enablement training (SET) can be defined as,
“An all-encompassing approach to equipping sales professionals with the knowledge, skills, tools, resources, and confidence needed to identify and engage prospects and turn them into customers via an organized and repeatable sales process.”
Allen Interactions is widely recognized and awarded for its SET programs, one of several offerings in our Perfecting Performance portfolio. So, what sets the Allen Interactions SET programs apart? First and foremost are the results our programs deliver for our clients—measurable and sustainable results, including significant revenue and profit increases, greater market share, and higher ROI.
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Featured Case Study
AutoNation Case Study
Optimizing Sales Enablement and Productivity
AutoNation, America’s largest automotive dealer with over 20,000 sales associates, faced a common sales struggle: too much content, too many people, and too little time to train them. The company needed a scalable, repeatable, and productive training solution that minimized time away from the sales floor and delivered measurable increases in unit sales, ROI, and total revenue growth.
After trusting Allen Interactions with their training needs, the company experienced the following:
20% increase in sales rep retention
22% increase in productivity (sales per rep)
$10 million in additional profit
AutoNation Optimizes Sales with Measurable Gains
Although they had already put some process and tool training online, AutoNation needed a more effective and efficient way to deliver advanced sales enablement training. They needed a method that was scalable, repeatable, and minimized the amount of time spent away from the sales door. A blended learning approach with spaced repetition seemed ideal.
Click the video above to learn how we helped AutoNation build a truly effective and unique learning solution.
Watch Video
Sales Enablement Training Expertise
Another significant SET differentiator is our SAVVY approach to program development. We typically spend two days listening to you describe and define everything pertinent to your challenges and needs, such as:
- Training outcomes in terms of sales team capabilities and behaviors
- Sales objectives (market share, unit sales, ROI, productivity, etc.)
- Infrastructure resources (how we can reach your employees)
- How you will measure, demonstrate, and report success
At Allen Interactions, our SET programs are designed not just to teach but to transform.
We harness the power of immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI), and gamification to create engaging, interactive learning experiences. Combined with our proven methodologies, these cutting-edge tools ensure your sales team learns, retains, and applies new skills in real-world scenarios.
Our multidisciplinary team customizes each program to match your unique needs, blending technology with creatively tailored content for maximum impact.
Can Sales Enablement Training Help You?
SET programs can be used in any situation where your sales team isn’t producing as well as you would like, whether seasoned pros or new hires. But there’s more to it than imparting product knowledge and sales techniques. You also need to change behavior. Selling requires confidence, and your team can gain it in the field in front of customers (a risky technique) or in a safe environment created by a SET program.
Fortunately, selling is a skill that can be taught. However, it also requires ongoing maintenance to stay sharp. With the proliferation of mobile devices, any tablet or smartphone can put your SET in the hands of your sales team, allowing them to refresh and hone their skills whenever the situation calls for it.
How can Allen Interactions help my organization with Sales Enablement?
Allen Interactions has led the interactive online training field for decades, developing new technologies and training methodologies along the way. Over that time, we’ve helped hundreds of organizations like yours use training to create workforces that excel in their roles, from front-line customer service to exceptional sales performance to mastery of industry-specific fundamentals.
As part of our growth as a customer-focused company, we have developed, refined, and proven a comprehensive process that ensures we understand your needs, develop needs-based and goal-driven learning solutions, and then implement them inside your organization, training staff so they can confidently and fearlessly manage the solution.
Customer Testimonials
Allen Interactions created an extremely engaging, interactive sales process course, with complex interactions between sales associates and customers. This pilot resulted in some incredible results!
Kenneth Gregson
Director Variable Operations Learning & Performance, AutoNation
Customer Testimonials
Adults are looking for untraditional learning experiences. Coupled with innovations in core business strategies within, we had the perfect moment to create a seamless experience for the independent sales force with Allen Interactions.
Kathryn Hunt-Siwald
Manager, Sales Education Materials & Strategic Education, Mary Kay
Customer Testimonials
By incorporating fun, engaging content into the Penn Foster online learning experience offered by schools like Penn Foster, we belive our students will be better able to retain the information, not only for their exams, but to apply in the workforce and entirety of their careers as medical professionals.
Dara Warn
Chief Operating Officer, Penn Foster Education Group
How can Allen Interactions help implement Sales Enablement Training?
30+
Years of Innovation
1300+
Clients Served
200K+
Custom Interactions
500+
Awards Received
Why Work with Allen Interactions?
Our clients often say that we understand training development better than any other company they’ve met. We take that as high praise, indeed. But, we know that choosing a partner you’ll entrust to develop your mission-critical training solution requires us to demonstrate, to you and your team’s satisfaction, that an Allen Interactions eLearning Program will meet or exceed your expectations.
We encourage you to ask us (and everyone on your radar) to demonstrate capabilities in these critical areas:
Lead with listening
How do they ensure they understand your needs?
Proven track record
Ask for their recent successes. Ask for their recent successes.
Ability to customize a program
Do they rely on predefined templates, or can they customize technology to meeting your unique requirements?
Technology agnostic
Do they focus on a single technology or work with many?
Scalable solutions
Request examples of their successful (and painless) growth.
Provide robust analytics
Ask them to show you current samples.
Exceptional user interfaces
Request demos for a firsthand experience.
Integration with your existing
Can they integrate with systems like HR, for example?
Support and training
How do they get you up and running and keep you there?
Quality, current, accurate, and
How do they ensure accuracy, and how can they update content?
Cost-effective with proven ROI
Request a financial analysis to demonstrate value.
Learn More About Allen Interactions